The project aims to:
1) develop multimedia interventions, guided by the Health Belief Model, to promote breast health among women from India, Pakistan and Nepal; and
2) evaluate the outcomes of the intervention using the five dimensions of the RE-AIM framework. The present intervention consists of a health talk, a video clip and a health information booklet.
By using a multimedia approach and developing socio-culturally relevant and linguistically appropriate educational materials, it is expected that information related to cancer and accessible preventive measures for breast cancer will be disseminated more effectively to south Asian women, who are both underserved and of a lower literacy level. Community partners will also be engaged in this project to ensure its future sustainability
Breast Cancer Screening Booklet Download:
Breast Cancer Screening Booklet (English, 2021)
Breast Cancer Screening Booklet (Urdu, 2021)
Number of South Asian women attended the multimedia intervention and received health information booklets
| Ethnicity of participants | Number (%) |
|---|---|
|
Nepalese |
527 (49.4%) |
|
Pakistani |
414 (38.8%) |
|
Indian |
126 (11.8%) |
|
Total |
1067 (100.0%) |
| Versions of health booklets | Number (%) |
|---|---|
|
English version |
1048 (32.4%) |
|
Urdu version |
1138 (35.2%) |
|
Nepalese version |
721 (22.3%) |
|
Punjabi version |
330 (10.2%) |
|
Total |
3237 (100.0%) |
Feedback of the participants to the intervention
| Statement | % participants who agreed or strongly agreed with the statement |
|---|---|
|
They have a better understanding of breast cancer |
95.0 |
|
They have a better understanding of the preventive measures of breast cancer |
93.8 |
|
They have a better understanding of how to access breast cancer screening services |
93.7 |
|
They are willing to promote the intervention to their peers |
96.0 |
|
They are satisfied with the intervention |
96.8 |
Total number of enquiries made by the participants via various channels: Facebook; WhatApps; and phone calls:100 (as of 31.3.2019)
Total number of health talks delivered (52)
Final report:
**Please contact us by email if you are interested in reading the final report**
The project was supported by Health Care and Promotion Fund, Food and Health Bureau, HKSAR